![]() In 1958, Doolin acquired the rights to Ruffles, the then-nascent potato chip-maker. These two restaurants were the forebears of a hoped-to-be chain, but the concept sputtered, and never materialized into the nationwide presence Doolin had hoped for. It was closely followed by a second store in Dallas. His first Casa de Fritos location opened in Disneyland on August 19th 1955, next door to Aunt Jemima’s Pancake House. With a sound, producible Frito now in hand, Doolin set out to conquer the world through masa. ![]() ![]() Vintage Fritos AdIt sounds wonderful, and is a far cry from the Frito Pie most of us are accustomed to (a torn bag of Fritos with chili and cheese ladled in) that is served at county fairs and rodeos across the great state of Texas. Her recipe is really a Frito and Chili casserole with layers of both along with onions and cheese constructed in a baking dish. Fritos are absolutely delicious (one of the secret weapons is supposedly pig enzymes,) and the corn flavor is profound.ĭoolin’s mom reportedly invented the Frito Pie soon after son Charles made his fateful purchase. The company maintains that that is what the true secret of Fritos is Doolin’s own special genetic variety of corn. Luck and circumstance soon found him in a gas station where a Mexican man was selling fritos, an extruded, fried corn snack sold at lucha libre arenas across the great country.ĭoolin saw an opportunity and seized it, purchasing the fledgling business, and the patent from the man along with several of the man’s business accounts.Īfter some time in his kitchen with his mother (who reportedly perfected the Frito recipe,) and brother, Doolin then hit the ground running, delving into plant genetics to ensure that the strain of corn he was utilizing could provide optimum flavors. It’s not known why Doolin developed this obsession but the prevalence of masa in San Antonio food culture may have played a role. Doolin became obsessed with adding a corn product to the coterie of goodies he was already offering. Charles Elmer DoolinThe life of C.E Doolin, the man who brought Fritos into popular culture, is fascinating.Īs a confectioner in San Antonio in the 1930s, Mr.
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